Salary / Bonus ReportThe Official PR Salary & Bonus Report - 2012 Edition
Click the button below to order
This is our 16th year of publication
Who purchases the Report? - hiring managers of all kinds including: human resource executives, heads of corporate communications departments, operations directors, CFOs, CEOs, compensation analysts, comptrollers and PR agency managing directors from around the globe.
The 15-page Report is a compilation of salary, bonus and related data as analyzed from Spring Associates’ database consisting of more than 25,000 vetted and credentialed corporate communications and PR agency professionals nationwide. Data is organized into PR agency and corporate, drilling down by specialty, title and geographic location. All nine data tables include percentage change from the prior year's data.
Qualification criteria for acceptance into the database include a bona fide PR title, at least one year of PR experience and a Spring Associates background evaluation.
Report highlights....
Salary ranges are detailed separately for PR agencies and corporations – categorized geographically by region (Northeast, Southeast, Midwest, West and Southwest) as well as by "key" metro area with the greatest concentration of PR professionals (Atlanta, Boston, Chicago, D.C., Houston, Los Angeles, New York and San Francisco).
Salary information is further cross-referenced with six of the most commonly used PR titles - from account executive and communications specialist through Executive Vice President (agency) and Senior Vice President (corporate) and nine specialties - Consumer, Corporate/Financial, Health/Medical/Pharmaceutical, Hi-Tech, Industry/B2B, Internal Communications, Investor Relations, Public/Government Affairs and Social Media.
Average bonus ranges are indicated as a percentage of salary for both agencies and corporations by title in each of eight PR specialties.
Agency hourly billing rate ranges are indicated separately for Ad Agency-Owned, Top 100 Independents, and other Independents - categorized by title in each of the five regions of the country.
Additionally, the Report includes an executive summary of compensation trends in the PR business, a chart listing alternative corporate and agency titles, a press release with top-line data, and an explanation of methodology.
